Michigan-based casino with online and retail presence in both UA & CRM.
FOUR WINDS
FOUR WINDS
FOUR WINDS
FOUR WINDS
SOCIAL
CONTENT
Successful social creative is subjective, dependent on the goals outlined for each campaign. In this instance, the goals are performance marketing based. Each ad is thoughtfully created using data derived from previous ads and iterated on for best results. Special attention is given to intro cards and end cards, as shown to the left.
LANDING PAGES
Landing pages are a crucial element in the user journey. Serving as a tool to support social content campaigns, they should tell a cohesive story between two touch points.
SCREENSHOTS
Using brand guidelines was key for this set of screenshots, in both client perception & performance expectation. Top revenue-generating games were used to heighten conversion rate.
WEB
The objective of these on-site banners was to create sub-branding for each evergreen promotions which still remained consistent with the overarching Four Winds branding.
